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## Privacy Policy

Last updated: August 05, 2026

This privacy policy explains how and why we collect, store, use, and/or share (“process”) your information when you make use of our services (“Services”) — for example, when you visit our example.com website or any of our websites that link to this privacy policy, or when you interact with us in other related ways, including sales, marketing, or events.
Reading this privacy policy will help you understand your privacy rights and the choices available to you. If you disagree with our policies and practices, please do not use our Services. Should you have any remaining questions or concerns, feel free to contact us.

TABLE OF CONTENTS

1. IMPORTANT INFORMATION AND WHO WE ARE

2. THE DATA WE COLLECT ABOUT YOU

3. HOW YOUR PERSONAL DATA IS COLLECTED

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. DATA RETENTION

9. YOUR LEGAL RIGHTS

10. GLOSSARY

11. CHANGES TO THIS PRIVACY POLICY

12. DO NOT TRACK SIGNALS

13. OUR USE OF SOCIAL MEDIA

14. COOKIES POLICY

15. CHILDREN’S INFORMATION

16. LOG FILES

17. LINKS TO OTHER WEBSITES

18. UPDATING YOUR INFORMATION

19. HOW TO CONTACT US

PURPOSE OF THIS PRIVACY POLICY

The purpose of this privacy policy is to explain how we collect and process your personal data, including any data you may provide through this example.com website or any other websites we own or operate that link to this privacy policy (collectively, our “Websites”), and/or through related services such as sales, marketing, or events (together, the “Services”) — for instance, when you subscribe to our newsletter, purchase a product or service, take part in a competition or survey, or otherwise supply us with your personal data.
Please read this privacy policy alongside any other privacy or fair processing notice we may provide on specific occasions when collecting or processing personal data about you, so that you are fully aware of how and why we use your data. This privacy policy supplements those other notices and policies and is not intended to override them.

CONTROLLER
Our Website and Services are owned and operated by Default Company. We act as the controller and are responsible for your personal data (referred to as the “Company”, “we”, “us”, or “our” in this privacy policy).

CONTACT DETAILS
If you have any questions about this privacy policy or our privacy practices, you can reach us using the details below:
Full name of legal entity: Default Company
Email address: default@example.com
Telephone number: +0000000000
You are entitled to lodge a complaint at any time with your local data protection supervisory authority about how we collect and use your personal data. That said, we would welcome the opportunity to address your concerns before you approach the authority, so please contact us first.

YOUR DUTY TO INFORM US OF CHANGES
It is important that the personal data we hold about you remains accurate and up to date. Please let us know if any of the details you have given us change during your relationship with us.

THIRD-PARTY LINKS
Our example.com Website may contain links to third-party websites, plug-ins, and applications. Clicking those links or enabling those connections may allow third parties to collect or share data about you. We have no control over those third-party websites and are not responsible for their privacy statements. Whenever you leave our Website, we encourage you to read the privacy policy of every website you visit.

## 2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information relating to an individual from which that person can be identified, directly or indirectly. It does not include data from which identifying details have been removed (anonymous data).
We may collect, use, store, and transfer various categories of personal data about you, which we have grouped as follows:

- Identity Data — first name, last name, username or similar identifier, title, date of birth, and gender.
- Contact Data — billing address, delivery address, email address, and telephone numbers.
- Financial Data — bank account and payment card details.
- Transaction Data — details of payments to and from you, and other details of products and services you have purchased from us.
- Technical Data — internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website or Services.
- Profile Data — your username and password, purchases or orders you have made, your interests, preferences, feedback, and survey responses.
- Usage Data — information about how you use our Website and Services.
- Marketing and Communications Data — your preferences for receiving marketing from us and from third parties, and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data, but is not treated as personal data in law because it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate what percentage of users access a particular website feature. However, if we combine or connect Aggregated Data with your personal data such that it can directly or indirectly identify you, we treat the combined data as personal data, to be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this covers details of your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic and biometric data). Nor do we collect information about criminal convictions or offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we are required to collect personal data by law or under the terms of a contract with you, and you do not provide that data when requested, we may be unable to perform the contract we have entered into, or are attempting to enter into, with you (for example, to supply our services). In that event, we may need to cancel a service you have with us, but we will notify you at the time if this occurs.

## 3. HOW YOUR PERSONAL DATA IS COLLECTED

We collect data from and about you through a number of different channels, including:

- Direct interactions. You may share your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data with us by completing forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Apply for our services;
- Subscribe to our service or newsletter;
- Ask for marketing to be sent to you;
- Enter a competition, promotion, or survey;
- Provide feedback or contact us.
- Automated technologies or interactions. As you interact with our Website or Services, we automatically gather Technical Data about your equipment, browsing actions, and patterns. We collect this data using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.
- Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, as set out below:
- Technical Data from: (a) analytics providers such as Google, based outside the UK; (b) advertising networks inside or outside the UK; and (c) search information providers inside or outside the UK.
- Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register, based inside the UK.

  ## 4. HOW WE USE YOUR PERSONAL DATA

We use your personal data only where the law permits us to do so. Most commonly, we rely on the following circumstances:

- Performance of Contract — processing your data where necessary to perform a contract to which you are a party, or to take steps at your request before entering into such a contract.
- Legitimate Interest — the interest of our business in running and managing our operations so we can provide you with the best possible service or product and the most secure experience. Before processing your personal data on this basis, we consider and balance any potential impact on you (positive and negative) and your rights. We do not use your personal data for activities where our interests are outweighed by the impact on you, unless we have your consent or the law otherwise requires or permits it.
- Compliance with a legal obligation — processing your personal data where necessary to comply with a legal obligation to which we are subject.

  PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have described below, in tabular form, the ways in which we intend to use your personal data and the legal bases we rely on to do so. Where relevant, we have also identified our legitimate interests.
Note that we may process your personal data under more than one lawful basis, depending on the specific purpose for which we are using it.

MARKETING
We may process your personal data to contact you — primarily by email, but also by postal mail or phone — with information about services you have previously purchased from us, or about other goods and services we offer that are similar or that we think may interest you.
We aim to give you choices about how, and whether, we contact you at all.
You can opt out of receiving marketing communications from us via the opt-out mechanisms included in our communications, or by contacting us directly through the details provided in this policy.
We may use third-party tools and platforms — such as MailChimp, Facebook, and Google Analytics — to deliver our communications. We gather statistics on email opens and clicks using industry-standard technologies, which helps us monitor and improve our marketing communications. For more details, please see our Cookies Policy.

OPTING OUT
You can ask us to stop sending you marketing communications at any time.
To amend your marketing preferences, click the “unsubscribe” link at the bottom of our emails, or contact us using the details set out in this policy.
CHANGE OF PURPOSE
We will use your personal data only for the purposes for which we collected it, unless we reasonably determine that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis that permits us to do so.
Please note that, in accordance with the rules above, we may process your personal data without your knowledge or consent where this is required or permitted by law.

## 5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties listed below, for the purposes described in the table above:

- Internal Third Parties: our UK-based employees who need the data to provide technical support, handle enquiries or orders, administer our services, and so on. Where necessary, we provide our employees with refresher data protection training to keep your data secure.
- External Third Party Service Providers: such as MailChimp, Facebook, and Google Analytics, based in the United States, which supply marketing automation, targeted advertising, and web traffic analysis services. A full list of these third parties is available on request. We share only the information that allows them to provide services to us or to help tailor content and advertising. These third parties may access your personal data solely to perform these tasks on our behalf and are contractually prohibited from disclosing it or using it for any other purpose.
- Specific third parties: for example, PayPal or Stripe for payment processing; Shopify for e-commerce; QuickBooks for accounting; lawyers; and HMRC for tax purposes. We may also need to pass your information to our payment services provider so that payments and refunds can be completed successfully. We use third parties based both inside and outside the UK; a full list is available on request. We share only the information necessary for them to provide their services to us, subject to adequate safeguards such as standard contractual clauses. These third parties may access your personal data solely to perform these tasks on our behalf and are contractually prohibited from disclosing it or using it for any other purpose.

Please get in touch if you would like further information about the specific safeguards we use when transferring your personal data out of the UK.

## 6. INTERNATIONAL TRANSFERS

WHENEVER WE TRANSFER YOUR PERSONAL DATA OUT OF THE UK, WE ENSURE THAT A COMPARABLE LEVEL OF PROTECTION IS APPLIED TO IT BY IMPLEMENTING APPROPRIATE SAFEGUARDS.
Please contact us if you would like more information about the specific safeguards we apply when transferring your personal data out of the UK.

## 7. DATA SECURITY

We have implemented appropriate security measures to protect your personal data against accidental loss, unauthorized use or access, alteration, or disclosure. We also restrict access to your personal data to those employees, agents, contractors, and other third parties who have a genuine business need to know it in order to process it for us, and who are bound by a duty of confidentiality.
We maintain procedures for handling any suspected personal data breach and will notify you, and any applicable supervisory authority or regulator, of a breach where the law requires us to do so.

## 8. DATA RETENTION

We retain your personal data only for as long as reasonably necessary to fulfil the purposes for which we collected it, including satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may keep your personal data for a longer period in the event of a complaint, or if we reasonably believe there is a prospect of litigation concerning our relationship with you.
When determining the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from its unauthorized use or disclosure, the purposes for which we process it and whether those purposes can be achieved by other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
Details of the retention periods that apply to different aspects of your personal data are available in our retention policy, which you may request from us.
In certain circumstances we will anonymise your personal data (so it can no longer be linked to you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

## 9. YOUR LEGAL RIGHTS

Under data protection laws, you have rights in relation to your personal data. You have the right to:

- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to the processing of your personal data.
- Request restriction of the processing of your personal data.
- Request the transfer of your personal data.
- Withdraw your consent.

  NO FEE USUALLY REQUIRED

You will not normally have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may decline to act on your request in those circumstances.

WHAT WE MAY NEED FROM YOU
We may need to ask you for specific information to help us verify your identity and confirm your right to access your personal data (or to exercise any of your other rights). This is a security measure designed to ensure that personal data is not disclosed to anyone who has no right to receive it. We may also contact you for additional details about your request in order to speed up our response.

TIME LIMIT TO RESPOND
We aim to respond to all legitimate requests within one month. Occasionally it may take longer if your request is particularly complex or you have made several requests. If that happens, we will notify you and keep you informed.

## 10. GLOSSARY

LAWFUL BASIS
Legitimate Interest means the interest of our business in running and managing our operations so that we can offer you the best service or product and the most secure experience. Before processing your personal data on this basis, we consider and balance any potential impact on you (both positive and negative) and your rights. We do not use your personal data for activities where our interests are outweighed by the impact on you, unless we have your consent or the law otherwise requires or permits it. You can obtain further information on how we weigh our legitimate interests against potential impacts on you for specific activities by contacting us.
Performance of Contract means processing your data where necessary to perform a contract to which you are a party, or to take steps at your request before entering into such a contract.
Compliance with a legal obligation means processing your personal data where necessary for compliance with a legal obligation to which we are subject.

THIRD PARTIES
External Third Parties means:

- Service providers such as MailChimp, based in the United States, which supply marketing automation services.
- Social media platforms such as Facebook, based in the United States, used to target advertisements.
- Web analytics services such as Google Analytics, based in the United States, used for traffic analysis.

  YOUR LEGAL RIGHTS

You have the right to:
Request access to your personal data (commonly called a “data subject access request”). This lets you receive a copy of the personal data we hold about you and verify that we are processing it lawfully.
Request correction of the personal data we hold about you. This lets you have any incomplete or inaccurate data corrected, though we may need to verify the accuracy of the new data you supply.
Request erasure of your personal data. This lets you ask us to delete or remove personal data where there is no good reason for us to continue processing it. You may also ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law.
Object to the processing of your personal data where we rely on a legitimate interest (ours or a third party’s) and something about your particular situation leads you to object on this basis because you feel it affects your fundamental rights and freedoms. You may also object where we process your personal data for direct marketing purposes.
Request restriction of the processing of your personal data. This lets you ask us to suspend processing in the following situations:

- If you want us to verify the data’s accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to keep the data, even though we no longer require it, because you need it to establish, exercise, or defend legal claims.
- You have objected to our use of your data, but we need to check whether we have overriding legitimate grounds to use it. Request the transfer of your personal data to you or to a third party. We will provide you, or a third party you nominate, with your personal data in a structured, commonly used, machine-readable format. Note that this right applies only to automated information which you originally consented to our using, or which we used to perform a contract with you.

Withdraw consent at any time where we rely on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdrew your consent. If you withdraw consent, we may be unable to provide certain products or services to you, and we will advise you if this is the case at the time.

## 11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this privacy policy at any time; any changes will be posted on this page. Earlier versions of this privacy policy will be archived and made available for review. We will notify you of any material changes by posting a prominent notice on the example.com Website or by emailing you.

## 12. DO NOT TRACK SIGNALS

Some web browsers include “Do Not Track” (DNT) signals or settings that tell websites you do not wish to be tracked. Because browsers communicate DNT signals in inconsistent ways, and because no definitive legal standard governs how websites must handle DNT requests, our Website does not currently process or respond to DNT requests or signals. We are following the work of the privacy community and industry as they develop uniform standards for responding to and handling DNT signals.

## 13. OUR USE OF SOCIAL MEDIA

We use social media platforms such as Facebook and Twitter to share updates about our business, events, activities, promotions, and so on. We do not collect any information through the use of these platforms. However, the social networks behind them do gather information over time as you interact with them. Before using such sites, please check each platform’s privacy policy and make sure you understand its data practices.

## 14. COOKIES POLICY

Our example.com Website uses cookies to distinguish you from other visitors. This helps us give you a good experience when you browse our Website and also enables us to improve it. By continuing to browse our Website, you agree to our use of cookies as described in our Cookies Policy.

## 15. CHILDREN’S INFORMATION

The minimum age for using our Website without parental consent is 18. If you are under 18, you may not use our Website or Services without the involvement and approval of a parent or legal guardian. We do not knowingly collect personal information from, or market to, children under 18. If we discover that we have collected personal data from a child under 18, we will delete it promptly. If you are a parent or guardian and believe we may hold information about your child, please contact us to request access to, or deletion of, that information.

## 16. LOG FILES

Like many website operators, we use website analytics tools such as Google Analytics, which rely on log files to analyze website performance. These log files contain aggregate information about IP addresses, browser types, referring domains, and similar details. Log files do not contain personal information and are used solely to analyze site performance and improve the user experience. The service provider’s own privacy policy applies.

## 17. LINKS TO OTHER WEBSITES

Our example.com Website contains links to websites owned by third parties. Please note that this privacy policy applies only to information collected through our Services; it does not apply to third-party websites and services reachable through links on our Website. When you follow a link to another website, we recommend reading that website’s privacy policy as well as its terms and conditions, since we cannot control or accept responsibility for content we do not own.

## 18. UPDATING YOUR INFORMATION

If you believe the information we hold about you is incomplete, incorrect, or outdated, you can ask us to update it by contacting us via the details in this policy. We will act on your request promptly once we receive the updated information from you.

## 19. HOW TO CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, please get in touch:
E-Mail: default@example.com

Phone Number: +0000000000

WebSite: example.com